Advertising and copywriting
ECTS: 5
Year/Semester: 3 . years, 5 . semester
Total hours: 60
Lecturers
Course objectives
Getting to know the historical, social and communicative foundations of advertising communication. Getting to know the basic concepts of advertising and the process of creating and designing advertisements from the perspective of a copywriter, that is, the perspective of a 'creative' in the advertising industry. Gaining insight into the basic stages and methodology of the so-called of the creative process of designing advertisements in the advertising industry through the simulation of work in a creative team and practical work on designing advertisements.
Learning outcomes
Getting to know the historical, social and communicative foundations of advertising communication. Getting to know the basic concepts of advertising and the process of creating and designing advertisements from the perspective of a copywriter, that is, the perspective of a 'creative' in the advertising industry. Gaining insight into the basic stages and methodology of the so-called of the creative process of designing advertisements in the advertising industry through the simulation of work in a creative team and practical work on designing advertisements.
