Marketing plan
ECTS: 5
Year/Semester: 3 . years, 5 . semester
Total hours: 60
Lecturers
Course objectives
The main goal of the course is to prepare students to solve typical marketing problem situations by creating a marketing plan based on business examples from real Croatian practice. Likewise, the goal is to train students for effective teamwork with the delegation of work tasks and high-quality presentation with the help of available technological and technical aids. One of the goals is to train students to evaluate other people's work and to develop students' self-criticism in considering their own contribution in joint work.
Learning outcomes
The main goal of the course is to prepare students to solve typical marketing problem situations by creating a marketing plan based on business examples from real Croatian practice. Likewise, the goal is to train students for effective teamwork with the delegation of work tasks and high-quality presentation with the help of available technological and technical aids. One of the goals is to train students to evaluate other people's work and to develop students' self-criticism in considering their own contribution in joint work.
