The aim of the Public Relations course is to provide students with insight into the practice of communication with all stakeholders, internal, external and professional audiences. Through the acquisition of basic theoretical knowledge, practical skills in planning and implementing projects are mastered. The emphasis is on a practical approach to learning, through best practices and projects that are based in the environment, and the goal is to be useful to the community. Students are required to regularly monitor digital and traditional media, as examples from practice are studied or situations are simulated in a real context.

The aim of the Public Relations course is to provide students with insight into the practice of communication with all stakeholders, internal, external and professional audiences. Through the acquisition of basic theoretical knowledge, practical skills in planning and implementing projects are mastered. The emphasis is on a practical approach to learning, through best practices and projects that are based in the environment, and the goal is to be useful to the community. Students are required to regularly monitor digital and traditional media, as examples from practice are studied or situations are simulated in a real context.