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Media theory

ECTS: 4

Year/Semester: 2 . years, 3 . semester

Total hours: 32

Lecturers

Lect. Stanislav Bender

Course objectives

This course addresses the main theoretical issues, approaches, and applications of communication studies with a special focus on mass media theories. Over the course of the semester, historical, current, and practical aspects of each of the several major areas of mass media theory will be addressed. The course aims to encourage students to consider the place of media theory in the discipline of communication studies and in everyday life, with emphasis on key concepts and historically important texts, taking into account our contemporary media environment.

Learning outcomes

This course addresses the main theoretical issues, approaches, and applications of communication studies with a special focus on mass media theories. Over the course of the semester, historical, current, and practical aspects of each of the several major areas of mass media theory will be addressed. The course aims to encourage students to consider the place of media theory in the discipline of communication studies and in everyday life, with emphasis on key concepts and historically important texts, taking into account our contemporary media environment.

LIFE ON VERN'

Studying at VERN' University is much more than just dry learning of theory. Students further develop theoretical knowledge from lectures through project assignments in collaboration with successful companies, thus developing skills for the business world and building relationships. In addition, they have the opportunity to engage in a variety of extracurricular activities - from playing sports through the VERN' Sport program and absorbing cultural content through the VERN' Culture program, to getting involved in student initiatives, organizing various events, attending seminars and workshops, and visiting the most important conferences and business-educational events.

NEWS
Study support

Objavljen Javni poziv za dodjelu državnih STEM stipendija za ak. god. 2026./2027.

22.10.2026
Study support

Otvoren stipendijski natječaj ministarstva obrazovanja za dodjelu državnih socio-ekonomskih stipendija

16.10.2026
Mediji i AI

Integritet sadržaja u doba umjetne inteligencije: kako hrvatskimediji mogu sačuvati povjerenje publike

15.10.2026
Mediji i društvo

GNS, SEEMO, HUDI & VERN’ najavljuju „Provjera stvarnosti: alati i prakse za provjeru činjenica i upotrebu umjetne inteligencije“ (15. listopada, Wespa Spaces)

09.10.2026
Student support

Otvorene prijave za stipendijski natječaj Grada Zagreba za brucoše u akademskoj godini 2026./2027.

06.10.2026
Getting to know studies and student life

Na Sveučilištu VERN’ održan „Dan orijentacije“ za brucoše prijediplomskih studija

02.10.2026
EU projekti

Započeo projekt Unapređenje zapošljivosti kroz stručnu praksu na Sveučilištu VERN’

21.09.2026
Proljetni roštilj Sveučilišta VERN' (Bundek, 2026.)
Socializing and fun

Održan VERN’ov proljetni roštilj 2026.

14.06.2026
Gostujuće predavanje na Sveučilištu VERN' održali predstavnici Libele i GanderFactsa

Za studente novinarstva na Sveučilištu VERN’ održano gostujuće predavanje o rodnim dezinformacijama i fact-checkingu

08.06.2026
Svečana promocija diplomanata Sveučilišta VERN' u KD Vatroslava Lisinskog

Sveučilište VERN’ i Koncertna dvorana Vatroslava Lisinskog nastavljaju suradnju

07.06.2026
Barbara Matejčić Europska novinarska nagrada (European Press Prize Facebook)
Medijski rad

Čestitamo predavačici Sveučilišta VERN’ Barbari Matejčić na Europskoj novinarskoj nagradi

05.06.2026
Socializing and fun

VERN’ov proljetni roštilj – subota, 13. lipnja 2026. od 13 sati na Bundeku

28.05.2026
Na VERN'u su gostovali Marko Banjavčić iz Storyja, Lucija Brkić iz A1 Hrvatska te Gordan Turković iz CTA komunikacija
Panel of experts

Mentorstvo, uvjeti rada i etika u fokusu drugog panela PR stručnjaka i novinara na Sveučilištu VERN’

19.05.2026

Čestitamo studentici VERN’a Lari Brtan i diplomantici VERN’a Inki Večerini Perušić i grupi LELEK na sjajnom nastupu na Eurosongu 2026.

17.05.2026
Projekcija filma "Svadba" na Sveučilištu VERN'
Filmsko popodne

Na Sveučilištu VERN’ održana projekcija filma „Svadba“ i panel s filmskom ekipom

15.05.2026

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