Personal public relations
ECTS: 5
Year/Semester: 3 . years, 5 . semester
Total hours: 60
Lecturers
Course objectives
To introduce students to the basics, theory and techniques of personal public relations, to raise awareness of ourselves as a potential subject of public relations, to learn to use all communication channels at our disposal, to teach students practical knowledge and the use of tools for managing personal public relations of famous people, to encourage critical reflection and observation of other people's and our own personal public relations and individual moves, to emphasize image, to manage a personal brand, etc. Given the students' orientation towards public communication, special emphasis will be placed on personal PR on social networks and the Internet and the analysis of examples of personal public relations of famous people and their media communication on various media platforms.
Learning outcomes
To introduce students to the basics, theory and techniques of personal public relations, to raise awareness of ourselves as a potential subject of public relations, to learn to use all communication channels at our disposal, to teach students practical knowledge and the use of tools for managing personal public relations of famous people, to encourage critical reflection and observation of other people's and our own personal public relations and individual moves, to emphasize image, to manage a personal brand, etc. Given the students' orientation towards public communication, special emphasis will be placed on personal PR on social networks and the Internet and the analysis of examples of personal public relations of famous people and their media communication on various media platforms.
