Marketing events
ECTS: 5
Year/Semester: 3 . years, 6 . semester
Total hours: 30
Lecturers
Course objectives
To provide an understanding of market characteristics, consumer behavior, the importance of market research and segmentation, and the creation of themes and images appropriate to the target group of event and event consumers. To introduce students to the specifics of event and event marketing. To provide students with the knowledge and skills necessary to lead marketing operations, and to design and manage event and event marketing plans.
Learning outcomes
To provide an understanding of market characteristics, consumer behavior, the importance of market research and segmentation, and the creation of themes and images appropriate to the target group of event and event consumers. To introduce students to the specifics of event and event marketing. To provide students with the knowledge and skills necessary to lead marketing operations, and to design and manage event and event marketing plans.
