Marketing management
ECTS: 5
Year/Semester: 1 . years, 1 . semester
Total hours: 30
Lecturers
Course objectives
To develop an understanding of the importance and role of marketing in the operations of competitive entrepreneurial organizations. To introduce students to current theoretical knowledge applicable to the everyday business activities of modern, customer-oriented organizations. To enable students to understand and accept modern approaches to marketing management and market orientation of profit and non-profit systems, both from a theoretical perspective and through guest lectures by eminent marketing experts.
Learning outcomes
To develop an understanding of the importance and role of marketing in the operations of competitive entrepreneurial organizations. To introduce students to current theoretical knowledge applicable to the everyday business activities of modern, customer-oriented organizations. To enable students to understand and accept modern approaches to marketing management and market orientation of profit and non-profit systems, both from a theoretical perspective and through guest lectures by eminent marketing experts.
