The course Communication Analytics and Measuring Success on Social Networks aims to introduce students to the elements and forms of communication analytics and measuring success that today determine success on social networks and that arise from the information technology revolution that began at the end of the last century. Content that is produced and consumed on the Internet is subject to an exact representation of success, i.e. it determines the concretely visible views of its users or consumers. Communication analytics can be traced from the emergence of print through electronic media to the present day, when analytics as a measurement process is also determined as an indicator and guider of the success of individual networks. Since this segment of communication analysis is becoming increasingly important at all communication levels, the goal is to introduce students to the way digital content analysis and measurement works, i.e. the possibilities of measuring and evaluating communication. As part of this course, students will apply theoretical knowledge through project work on a selected website. Analytics and measuring success will be presented to students through case studies, working materials, discussions in lectures and presentations, in addition to a theoretical overview.

The course Communication Analytics and Measuring Success on Social Networks aims to introduce students to the elements and forms of communication analytics and measuring success that today determine success on social networks and that arise from the information technology revolution that began at the end of the last century. Content that is produced and consumed on the Internet is subject to an exact representation of success, i.e. it determines the concretely visible views of its users or consumers. Communication analytics can be traced from the emergence of print through electronic media to the present day, when analytics as a measurement process is also determined as an indicator and guider of the success of individual networks. Since this segment of communication analysis is becoming increasingly important at all communication levels, the goal is to introduce students to the way digital content analysis and measurement works, i.e. the possibilities of measuring and evaluating communication. As part of this course, students will apply theoretical knowledge through project work on a selected website. Analytics and measuring success will be presented to students through case studies, working materials, discussions in lectures and presentations, in addition to a theoretical overview.