The aim of the course is to introduce students to new trends in communications that have emerged with the advent of social networks as a new communication channel. Social networks have become an indispensable part of integrated marketing communications. Social networks have also changed the process of making purchasing decisions for consumers. Students will be introduced to two indispensable segments in online communications today – community management and social media marketing, as well as the categorization of social media and their impact on society. Students will also be introduced to the importance of content marketing, viral marketing and real-time marketing in today's communication and building brand image.

The aim of the course is to introduce students to new trends in communications that have emerged with the advent of social networks as a new communication channel. Social networks have become an indispensable part of integrated marketing communications. Social networks have also changed the process of making purchasing decisions for consumers. Students will be introduced to two indispensable segments in online communications today – community management and social media marketing, as well as the categorization of social media and their impact on society. Students will also be introduced to the importance of content marketing, viral marketing and real-time marketing in today's communication and building brand image.