Digital marketing
ECTS: 5
Year/Semester: 2 . years, 3 . semester
Total hours: 60
Lecturers
Course objectives
The course is designed to introduce students to the field of digital marketing in a way that helps them acquire the habit and learn the way of digital thinking. During the course, students will learn the concept and application of electronic communication through a theoretical and practical framework based on a large number of practical examples and case study analyses. The course also aims to develop an understanding of the importance and advantages of using various digital marketing communication channels in order to train students to create a digital agency marketing plan for a start-up agency.
Learning outcomes
The course is designed to introduce students to the field of digital marketing in a way that helps them acquire the habit and learn the way of digital thinking. During the course, students will learn the concept and application of electronic communication through a theoretical and practical framework based on a large number of practical examples and case study analyses. The course also aims to develop an understanding of the importance and advantages of using various digital marketing communication channels in order to train students to create a digital agency marketing plan for a start-up agency.
