The course "Social Media and Blogs" aims to introduce students to new forms of communication that are products of the information and technological revolution that is changing standard ways of communication. Social media has introduced changes in all segments of communication and has not only changed the business of brands and companies, but also changed media processes. It all started with the development and popularization of blogs that enabled two-way, direct and fast communication with users. Today, we are witnessing fast, dynamic and highly interactive platforms and mobile applications that achieve global reach in a very short time. Also, content is no longer mass, but is specialized for a specific audience, so users now visit, follow and read specialized blogs and pages on social media according to their interests. Since this segment of communication is becoming increasingly important at all communication levels, the aim is to introduce students to the way social media functions and its evolution, changes in the media process, changes in the business sector and the possibilities of measuring and evaluating communication. As part of this course, students will apply theoretical knowledge through project work on social media, blogs and microblogs. In addition to the theoretical section, new communication opportunities will be presented to students through case studies, work materials, discussions at lectures and presentations.

The course "Social Media and Blogs" aims to introduce students to new forms of communication that are products of the information and technological revolution that is changing standard ways of communication. Social media has introduced changes in all segments of communication and has not only changed the business of brands and companies, but also changed media processes. It all started with the development and popularization of blogs that enabled two-way, direct and fast communication with users. Today, we are witnessing fast, dynamic and highly interactive platforms and mobile applications that achieve global reach in a very short time. Also, content is no longer mass, but is specialized for a specific audience, so users now visit, follow and read specialized blogs and pages on social media according to their interests. Since this segment of communication is becoming increasingly important at all communication levels, the aim is to introduce students to the way social media functions and its evolution, changes in the media process, changes in the business sector and the possibilities of measuring and evaluating communication. As part of this course, students will apply theoretical knowledge through project work on social media, blogs and microblogs. In addition to the theoretical section, new communication opportunities will be presented to students through case studies, work materials, discussions at lectures and presentations.