The aim of this course is to acquire basic knowledge about mass media, their development, types of media and their impact on culture and society, especially in today's digital age. Students will become familiar with all mass media (press, radio, television, Internet and new media) in their historical overview, the roles they played when they were created, the roles they play today and assessments of their role and development in the future. Students will recognize and become aware of the ways in which mass media have changed society and have changed in parallel with social trends, technology, politics and economics. The course will focus on audiences, types of audiences and the ways in which mass media influence audiences, as well as the cultural and ethical aspects of this influence. Upon completion of the course, students will be informed about the state of the Croatian media scene, be familiar with the 'main players' and ways of approaching media editorial offices.

The aim of this course is to acquire basic knowledge about mass media, their development, types of media and their impact on culture and society, especially in today's digital age. Students will become familiar with all mass media (press, radio, television, Internet and new media) in their historical overview, the roles they played when they were created, the roles they play today and assessments of their role and development in the future. Students will recognize and become aware of the ways in which mass media have changed society and have changed in parallel with social trends, technology, politics and economics. The course will focus on audiences, types of audiences and the ways in which mass media influence audiences, as well as the cultural and ethical aspects of this influence. Upon completion of the course, students will be informed about the state of the Croatian media scene, be familiar with the 'main players' and ways of approaching media editorial offices.