Viral marketing
ECTS: 5
Year/Semester: 3 . years, 6 . semester
Total hours: 60
Lecturers
Course objectives
The main goal of the course is to introduce students to the field of alternative marketing communication and to highlight the importance and advantages of this unconventional method of marketing communication. Based on numerous practical examples of successful viral marketing campaigns on the global and local market, the course also aims to raise students' awareness of the importance, effectiveness and possibilities of using viral forms of marketing communication and creating a viral marketing campaign within the framework of an overall marketing strategy.
Learning outcomes
The main goal of the course is to introduce students to the field of alternative marketing communication and to highlight the importance and advantages of this unconventional method of marketing communication. Based on numerous practical examples of successful viral marketing campaigns on the global and local market, the course also aims to raise students' awareness of the importance, effectiveness and possibilities of using viral forms of marketing communication and creating a viral marketing campaign within the framework of an overall marketing strategy.
