Market research
ECTS: 4
Year/Semester: 3 . years, 6 . semester
Total hours: 60
Lecturers
Course objectives
Understanding the market research process and the need for it in a competitive company environment. Acquiring knowledge that enables independent development of a research project according to ethical research codes, from defined sources and appropriate methods and samples. Mastering the process of analyzing and interpreting data and compiling and understanding reports, by introducing students to best practices and the most modern achievements and current events in the field of market research.
Learning outcomes
Understanding the market research process and the need for it in a competitive company environment. Acquiring knowledge that enables independent development of a research project according to ethical research codes, from defined sources and appropriate methods and samples. Mastering the process of analyzing and interpreting data and compiling and understanding reports, by introducing students to best practices and the most modern achievements and current events in the field of market research.
