Promotion
ECTS: 4
Year/Semester: 3 . years, 6 . semester
Total hours: 60
Lecturers
Course objectives
To enable understanding of the basic concepts, relationships and consequences caused by promotion as part of the marketing concept of business. To introduce students to the most important promotional tools and promotional strategies. To point out the importance of understanding and applying all elements of the promotional mix. To encourage students to apply the acquired theoretical knowledge in practice through work on specific cases, critical analysis of selected examples and solving project tasks.
Learning outcomes
To enable understanding of the basic concepts, relationships and consequences caused by promotion as part of the marketing concept of business. To introduce students to the most important promotional tools and promotional strategies. To point out the importance of understanding and applying all elements of the promotional mix. To encourage students to apply the acquired theoretical knowledge in practice through work on specific cases, critical analysis of selected examples and solving project tasks.
