About the studio
Cyber komunikacije i znanost o mreži je sveučilišni prijediplomski studij na Sveučilištu VERN’ u Zagrebu, jedini studij u Hrvatskoj koji u jednom programu spaja društveno-komunikacijska i mrežno-analitička znanja. Studij traje 6 semestara (180 ECTS) i vodi do sveučilišnog naziva sveučilišni prvostupnik cyber komunikacije i mrežnih znanosti, univ. bacc. comm. Kao sveučilišni studij (za razliku od stručnog), po završetku osigurava direktan pristup diplomskim studijima u Hrvatskoj i EU.
Type
Three-year university undergraduate study
Start of classes
October 2026.
ECTS credits
180 points
Duration
6 semesters
Become an expert in social networks and digital marketing!
Postani stručnjak za digitalne komunikacije, od infl uencer marketinga i community managementa do big data analitike i strateškog brendiranja. Studij pokriva digitalni marketing, mrežne znanosti, viralni marketing, cyber sigurnost, gerilske komunikacijske taktike i politički online aktivizam. Predavačice programa aktivno objavljuju u polju: pročelnica doc. dr. sc. Tamara Kunić objavila je 2026. znanstveno poglavlje u međunarodnoj knjizi „Unveiling Emotions in Discourse”, a doc. dr. sc. Mirela Holy i doc. dr. sc. Nikolina Borčić autorice su knjige „Propaganda slavnih” (2026.). Kroz kolegije poput Praktikuma E-portfolio i Community managementa studenti rade na stvarnim projektima — u 2025./26. predstavili su rješenja za digitalno pozicioniranje studentske TV emisije BLU TV.
What knowledge will you gain during your studies?
Digital communications
Komunikacije i mediji
Razumijevanje komunikologije, marketinga i odnosa s javnošću stvorit će ti bazu za uspješnu realizaciju vlastitih ideja na buduće poslovne projekte. A poznavanje offline i online medija te specifična znanja poput gerilskih komunikacijskih taktika, osigurat će da tvoje strategije dosegnu ciljeve kampanje.
Digital marketing
You will learn to apply theoretical knowledge to real projects. What does digital marketing mean in practice? How to communicate via social networks like TikTok, YouTube or Instagram? How to strategically run a blog? What is needed to successfully manage a community or how to write good copy for a digital audience are just some of the things you will learn by working on real projects.
Basic knowledge
During your studies, you will gain basic knowledge about modern (digital) media, as well as traditional ones. After your studies, you will know who is who on the domestic and global media scene and how to approach media editorial offices.
Soft skills
Effective digital communication also implies a number of personal skills that are often lacking in formal education. That is why we pay special attention to soft skills at the study. How to resolve conflicts, why is emotional intelligence important to us or how to use assertiveness for better communication? You will master these and many other skills during your studies.
Optional module
Elective modules serve to upgrade your knowledge and turn it into practical skills. How to advertise on digital platforms like YouTube, how to make viral videos or, for example, how to run political campaigns are just some of the areas in which you can further improve yourself.
Learning outcomes
After completing the studies, students will be able to:
- Interpret the basics of sociology, psychology, communication studies, journalism and political science
- Use the principles of academic writing (essays, seminars, projects, final theses, professional and scientific papers in collaboration and under the mentorship of professors)
- Critically judge and draw conclusions about media content and the social and economic reasons for selecting and framing media content
- Argumentirati čimbenike etičke i neetičke medijske komunikacije
- Integrirati teoriju i metode praktične primjene spoznaja iz područja mrežnih znanosti spoznaja iz područja mrežnih znanosti
- Prikazati za pravilno korištenje suvremenog engleskog jezika u području digitalnih tehnologija, s posebnim naglaskom na upotrebu engleskog jezika u području cyber komunikacija
- Objasniti metode socioloških istraživanja novih i tradicionalnih medija, pokazati njihovu provedbu, ilustrirati obradu podataka te izvesti zaključke o provedenim istraživanjima u digitalnom kontekstu
- Osmisliti, kreirati i dizajnirati tekstualne i multimedijalne sadržaje na Internetu (upravljanje komunikacijom na različitim društvenim medijima)
- Kreirati jednostavne vizualne sadržaje na digitalnim komunikacijskim platformama
- Implement the most recent and advanced software in the field of digital communications (CMS, SEO, SEM, Google Analytics, MailChimp, Big Data)
- Explain and apply theories and rules of use of all tools necessary for strategic and tactical communication (marketing - promotion, public relations, integrated communications)
- Create digital and integrated communication plans and strategies for companies, associations, political organizations, individuals and public authorities
- Upotrijebiti sve nužne taktičke alate nužne za provedbu digitalne komunikacijske strategije
- Objasniti i primijeniti osnove poslovnog planiranja i marketinga
- Ilustrirati primjere načina zarađivanja na Internetu.
Study information
Head of study
Assistant Professor Tamara Kunić, Ph.D.
tamara.kunic@vern.hr
Head's Office: 091/4825-849
Professional title
Sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) cyber komunikacije i mrežnih znanosti (univ. bacc. comm.)
Top skills you will master
- Community management
- Campaign planning and management
- Advertising on digital platforms
- Analytics and campaign performance measurement
- CMS Tools
- Email marketing
- Digital copywriting
- Content management
- Problem solving approach
- Critical thinking
- SEO i SEM
- Google Analytics i analiza digitalnih podataka
- Storytelling i kreiranje digitalnog sadržaja
What jobs are we preparing you for?
- Cyber (digital) communications specialists are currently among the most sought-after professionals in the business world. The degree prepares you for a wide range of jobs, and you get to choose the one you want most.
- Hoćeš li nakon studija raditi kao digital marketing specialist i upravljati kampanjama na YouTubeu ili primjerice TikToku, želiš li biti community manager i voditi društvene mreže poznatih brendova ili osoba, ili želiš biti copywriter i pisati najzabavnije reklame i postove – na tebi je da odabereš:
- Social Media Manager Content Manager Digital Communications Specialist SEO/SEM Specialist Digital Campaign Manager Communication Analyst Social Media Analyst Influencer Marketing Specialist Digital PR Specialist Content Strategist
Teaching
1st year
1 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Basics of communication studies | 30 | 30 | 6 |
| Contemporary media theory | 30 | 30 | 5 |
| English for cyber communicators | 30 | 30 | 4 |
| Identity, image, reputation and charisma | 30 | 30 | 5 |
| Mass media, Internet and audiences | 30 | 30 | 6 |
| Psychology of direct and computer-mediated communication | 30 | 30 | 4 |
2 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Academic writing | 30 | 30 | 5 |
| Basics of marketing and public relations | 30 | 30 | 5 |
| Contemporary sociological theories | 30 | 30 | 5 |
| Ethics in communications | 30 | 30 | 5 |
| Media audiences | 30 | 30 | 5 |
| Visual communications in digital media | 30 | 30 | 5 |
2nd year
3 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Community management 1 | 30 | 30 | 4 |
| Digital journalism | 30 | 30 | 5 |
| Digital marketing | 30 | 30 | 5 |
| Multimedia | 30 | 30 | 5 |
| Network science in the cyber society | 30 | 30 | 6 |
| Social media and blogs | 30 | 30 | 5 |
4 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Big Data and data visualization | 30 | 30 | 6 |
| Communication analytics and measuring success on social networks | 30 | 30 | 5 |
| Community management 2 | 30 | 30 | 4 |
| Information systems structures | 30 | 30 | 5 |
| Introduction to research methods in the social sciences | 30 | 30 | 5 |
| Planning of integrated campaigns | 30 | 30 | 5 |
3rd year
5 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Advertising and copywriting | 30 | 30 | 5 |
| Celebrities, stereotypes and communication | 30 | 30 | 6 |
| Online political activism and guerrilla communication tactics | 30 | 30 | 5 |
| Practicum: E-portfolio | 30 | 30 | 10 |
| Security and communication | 30 | 30 | 4 |
6 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Bachelor's thesis | 5 | ||
| Design management | 30 | 30 | 5 |
| Elective course 1 | 30 | 30 | 5 |
| Elective course 2 | 30 | 30 | 5 |
| Elective course 3 | 30 | 30 | 5 |
| Professional practice | 5 | ||
| Elective courses | |||
| Cyber political communication | 30 | 30 | 5 |
| E-democracy | 30 | 30 | 5 |
| Identity, image, reputation and charisma | 30 | 30 | 5 |
| Politics and manipulation | 30 | 30 | 5 |
| Transmedia storytelling | 30 | 30 | 5 |
| Viral marketing | 30 | 30 | 5 |
Academic calendar
Obrane završnih radova
Termini obrana završnih radova (akademska godina 2026/2027.) [PDF]
Workshop for finishing works
Workshop dates for final works
Enrollments
Enroll via “Become a student”
- By placing VERN in first place via the Postani-student.hr portal
- By logging into the VERN'a IT system
- It is recommended to take part in the admission process to reduce tuition fees*
Compulsory subjects and levels: CROATIAN, LANGUAGE B
*The amount of tuition depends on the points achieved on the state graduation exam and the payment model.
Through the Admissions Process
Points are awarded for:
- average of the first three grades of high school
- motivational talk and
- general abilities test:
points are awarded for an academic scholarship
points are entered in "become a student" (up to 350 points)
*The amount of tuition depends on the points achieved in the admission process and the payment model.
Enrollment of transfer students from other higher education institutions
U tijeku su prijave na prijediplomske studije s početkom nastave u listopadu 2026.
Candidates who have studied or are currently studying at another higher education institution and wish to continue their studies at VERN can enroll as follows:
Open House – Meet Vern' University
- Find out all about studies
- Saznaj kako se upisati i ostvariti akademsku stipendiju
- Walk around the campus and get to know the space (canteen, library, film studio, etc.)
- Saznaj sve o životu na VERN’u (sport, gaming, putovanja, izlasci…)
The following Open Hours are:
Bit će objavljeni naknadno!
Tuition
Modeli i razredi školarina
za upis prijediplomskog studija u akademskoj godini 2026./2027.
The amount of one-year tuition fees depends on :
- Choosing a tuition model: one-time, semester or monthly
- Postignutom uspjehu u okviru prijemnog Postupka za akademsku stipendiju ili
- Scores obtained on the mandatory state matriculation exams (without the admission procedure)
Iznosi se odnose na školarine za upise u akademskoj godini 2026./27.
|
The option more favorable to the candidate is applied.
|
|||||
|---|---|---|---|---|---|
| Tuition group | One-time | Twice | 12 months of installments | Bodovi Prijemni Postupak za akademsku stipendiju | Bodovi državna matura (hr, str jez) |
| Group A | 3.500 | 3.700 | 3.900 | 300 – 350 | 250 – 300 |
| Group B | 4.100 | 4.300 | 4.500 | 224 – 299 | 185 – 249,99 |
| Group C | 4.600 | 4.900 | 5.100 | 200 – 223 | 145 – 184,99 |
| Group D | 5.100 | 5.400 | 5.600 | 145 – 199 | 0 – 144,99 |
Points (Better option)
Prijemni Postupak za akademsku stipendiju 300 – 350
Državna matura (hr, str jez) 250 – 300
Points (Better option)
Prijemni Postupak za akademsku stipendiju 224 – 299
Državna matura (hr, str jez) 185 – 249,99
Points (Better option)
Prijemni Postupak za akademsku stipendiju 200 – 223
Državna matura (hr, str jez) 145 – 184,99
Points (Better option)
Prijemni Postupak za akademsku stipendiju 145 – 199
Državna matura (hr, str jez) 0 – 144,99
Details about the admission process
Tuition includes
- Administering enrollment and studying at VERN
- Teaching according to the curriculum
- Group and/or individual mentoring
- Two exams for each course
- Administration and support during the organization and execution of professional practice
- Use of teaching and presentation equipment – computers, videos, projectors, etc.
- Use of the library and the faculty multi-media center for study purposes
- Using the VERN'a information system for study purposes
- Teaching materials produced by VERN: written summaries and notes from lectures and workshops, scripts, etc.
- Organized use of certain sports facilities in rented times, visits to theater performances and concerts according to the CARPE DIEM program
- Defense of the Final/Diploma Thesis
- Graduation ceremony – making the diploma, using it, commemorative caps, etc.
